Antrang Crafts

Core Requirements

• Build a strong digital presence for artisan-crafted products
• Easy product discovery with category and filter-based browsing.
• Online shopping experience with cart and wishlist.
• Organize products into clear categories and collections.
• Enable easy product discovery through filters.
• Support retail and bulk purchase enquiries.

The Solution

Developed a custom e-commerce platform for handcrafted products Created structured product categories and collections Integrated wishlist, cart and checkout functionality Added dedicated bulk enquiry and catalogue features Built dedicated sections for events, workshops and gallery.

Client Challenges

Bringing traditional crafts to a modern digital audience:

• Making a diverse product catalogue easy to explore.
• Simplifying the online purchasing journey.
• Communicating artisan stories and brand values effectively.
• Managing both retail and bulk customer enquiries.

Challenges

Structuring diverse handcrafted product categories:

• Maintaining a seamless browsing and filtering experience.
• Balancing e-commerce functionality with brand storytelling.
• Creating a responsive experience across devices.
• Integrating multiple customer engagement touchpoints.

Results

• Established a complete online storefront for Antarang Crafts.
• Improved product discovery and browsing experience.
• Streamlined the online shopping journey.
• Created dedicated enquiry and catalogue workflows.
• Strengthened the brand’s digital presence.

Highlighted Features

• Product Categories & Advanced Filtering
• Wishlist & Shopping Cart
• Online Checkout
• Events & Workshops Section
• Bulk Order Enquiry
• Catalogue Download
• Gallery Showcase
• Search & Filter Functionality
• SEO-Optimized Content Pages
• Social Media Sharing