A redesign is a big opportunity to win more customers, but done carelessly it can wipe out years of search rankings overnight. Use this checklist to get it right.
Before you start
- Set clear goals. More enquiries? Better rankings? Faster pages? Define how you’ll measure success.
- Benchmark today. Record traffic, top pages, rankings and conversions in Google Analytics and Search Console.
- List every URL. Crawl your current site so no page gets lost.
Content and structure
- Keep what ranks. Don’t delete pages that bring traffic; improve them instead.
- Plan clean URLs. Short, descriptive URLs like
/services/mobile-app-developmenthelp users and search engines. - Map 301 redirects. Every old URL that changes must redirect to its new home.
- Write for your customer. Clear headlines that say what you do and who it’s for.
Design and conversion
- One clear call to action per page. Make it obvious what to do next.
- Short forms. Ask only for what you need. Every extra field costs enquiries.
- Add proof. Case studies, testimonials, client logos and awards build trust.
Technical SEO
- Speed. Compress images, lazy-load media and aim for good Core Web Vitals.
- Mobile-first. Most visitors are on phones; design for them first.
- Structured data. Add schema for your organisation, services, FAQs and articles.
- Sitemap and robots.txt. Submit the new sitemap in Google Search Console at launch.
After launch
- Monitor closely. Watch for 404 errors, ranking drops and form issues for the first few weeks, and fix quickly.
Need help?
Our website design and development team handles redesigns with SEO protection built in, and our SEO services help you grow afterwards. See examples like Vishwakarma Orthopedic Hospital and Hotel Bliss.
