People now find businesses in two ways: through classic Google results, and through AI answers from Google AI Overviews, ChatGPT, Gemini and other assistants. To win customers, you need to show up in both.
What is GEO?
Generative Engine Optimisation (GEO) is the practice of making your content easy for AI systems to understand, trust and cite. It builds on good SEO rather than replacing it.
What still matters from classic SEO
- Technical health: fast pages, mobile-friendly design, clean URLs, sitemaps and no broken links.
- Relevant content: pages that answer real customer questions in depth.
- Authority: mentions and links from trusted sites, plus genuine reviews.
- Local SEO: an optimised Google Business Profile for searches like “software company near me”.
What AI search adds
- Answer questions directly. Start sections with a clear, one-paragraph answer, then go deeper.
- Use structure. Headings, lists, tables and FAQs help AI extract the right facts.
- Add structured data. Schema for your organisation, services, products, FAQs and articles makes facts machine-readable.
- Show expertise. Case studies, real numbers, named authors and up-to-date content signal trust.
- Be consistent everywhere. Your name, address, services and descriptions should match across your website, directories and social profiles.
A practical plan
- Audit your site’s technical SEO and fix the basics.
- Create one strong page per service, like our service pages, with FAQs.
- Publish helpful blog content that answers buyer questions.
- Collect reviews consistently. Tools like Runr Reviews make it easy.
- Track rankings and traffic with a tool like our SEO Platform.
Get help
Our SEO and digital marketing team covers technical SEO, content, local SEO and GEO, with reporting focused on leads, not just traffic.
